Iain Nicholson MIPM The Covered Market Oxford The Vacant Shops Academy Ah! Don't miss YOU underwear (Unit 84 The Covered Market, Market St) - they are a multi-award winning, B-corp, sustainable, ethical rockstars. 💚

A record month for recycling! ♻️
In April alone, we received over 36kg of old underwear and socks for recycling. That's 115kg this year that we can donate to Cotton Lives On to turn into roll matt inserts for those in need. 
Thank you as always for your support 🙌

Hello Theo Paphitis 🇺🇦 and the #SBS team! We're on a mission to change the world, one pair of pants at a time! We work with India's leading ethical and sustainable manufacturers, as well as using Fairtrade organic cotton in all our underwear.

Spring wish list: Light pink underwear 💗

📸 Becky wearing light pink bralette in size M (available size XS-L) and plain boy shorts in size 12 (available size 6-22)

#pinkunderwear #pinkpinkpink #comfyunderwear

Comfy everyday essentials that do good! That's what Y.O.U is all about 💗
One pair of underwear is donated for every item sold. 

📸 Oscar Birch and @breathe_with_georgie

Living in our hipsters 🙌
Our super-comfortable hipster boxers are loved by many. Low-rise waist, snug fit and ethically made.

📸 Light grey hipster in size M (available S-3XL)

Hello Theo Paphitis 🇺🇦 and the #SBS team! I'm Sarah, founder of Y.O.U Underwear, which stands for Your Own Underwear, as we believe everyone deserves exactly that. For every pair of our ethically made, organic underwear we sell, we donate a pair through charity SmallsforAll.

Buy one, give one 💞
For every pair sold, we donate one pair of underwear through charity Smalls For All who collect underwear for people in Africa and the UK who don't have access to any.

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Bye-bye to scratchy underwear that digs in, and hello to all-day comfort with our organic cotton underwear. 

#comfyunderwear #bralettelove #sustainableunderwear

'I love these trunks. They are incredibly comfortable... and the best is the secret reminder to make a difference. Wearing these is like wearing a superhero outfit that no-one can see' 

Free UK delivery on your first order.
#mensunderwear #mensboxers #organiccotton

It's #FashionRevolutionWeek - campaigning for a safe, fair, transparent and accountable fashion industry 💪 We work with India’s leading sustainable and ethical manufacturers. We know that the growers, spinners and makers who produce our underwear are paid and treated fairly 💗

In March you helped us collect...
👙 92 bras for Smalls for All 
♻️ 25.6kg of underwear, socks & tights to be recycled and so saved from landfill. 
🩸6 packs of period products donated to Wings 

Thank you!

In 2023 you saved 183.5kg of old underwear and socks from going to landfill!
This year, we will collect your old cotton underwear and socks and recycle them through the Cotton Lives On™ and Naturalmat; who will turn them into rollmats for community organisations.

Because feeling good should look good and do good too. 

For every set of our organic, ethically-made underwear, you save (in comparison to conventional cotton) ...
💧166 litres of water
 🌱71 grams of carbon dioxide
💗 Two pairs of underwear donated for every matching set sold.

His and Hers pyjama bottoms. 
Thank you to the lovely Helen for sharing this photo 🙌
Made from the same super-soft organic cotton as our undies, these lovely pyjama bottoms are perfect for sleeping in comfort or just relaxing at home. Who needs a pair of these?! 🙋

Too good to hide! 
💗 For every pair sold, we provide a pair of underwear to girls in Maasai communities, as well as supporting the work of the Ajuma Foundation in Kenya.

#mensunderwear #mensundies #mensboxers

Last year, every 10 Y.O.U customers supported 33 women as a result of their purchases and underwear donations!
We work with the charity @smallsforall who help vulnerable people across the UK and internationally, providing every recipient with at least 3 pairs of underwear.

'World's most comfortable knickers!
They fit beautifully, are so super soft and wash amazingly. It is great knowing all the work Y.O.U are doing to make sure they are as ethical and sustainable as possible. Thank you Y.O.U!' - Lucy, UK ⭐️⭐️⭐️⭐️⭐️

Blue hues 💙
Because comfy underwear should come in all colours! 
Our Mara sets are available in red, black, yellow, green, and blue 🌈

Today we are publishing our 2023 impact report which shows that last year we...
👉 Donate 13,712 pairs of pants 
👉 Improve the lives of 4,571 women and girls through underwear donations
👉 Recycle 6,117 pairs of old underwear and socks
...and so much more
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