I wrote this in 2017 Alzheimer's Society We need to help people suffer less by shifting what is a devastating mindset, not re-enforcing it myalzheimersstory.com/2017/04/05/don… Philly Hare Kate Swaffer she/her 🌏🌼🧩🤐 World Dementia Council Steve Milton Neil Crowther Hazel Haworth Diana Toynbee

Someone asked me once ‘How is your burden?’ It was like a punch in the gut & it took me a second or two to realise they were talking about my Mum. There were many loses along the way but her life had meaning until the day she died.
And she only died once.
Language matters.

Thread 11/11
What will it take for you to admit you have made a mistake and pull this ad?

Thread 10/11
Why are you still promoting your own support services when you have said that everyone with a diagnosis of dementia is effectively already dead?

Thread 9/11
Did you ever consider how offensive this ad might be to people? How many people are you happy to upset in pursuance of this goal?

Thread 8/11
Who briefed the production company? Who signed off the ad?

Thread 7/11
How much did the ad and its media slots cost you? Where did this money come from?

Thread 6/11
Is there any requirement on your staff or your media partners to adhere to your own guidelines on acceptable language and portrayal of people with dementia in the media?

Thread 5/11
Have you ever read Tom Kitwood? Have you ever heard of social death? Malignant social psychology? Personhood?

Thread 3/11
What would you count as success from this ad – (i.e. what were you trying to achieve?)

Thread 2/11
Who was your target audience?

Thread: 1/11

10 Questions for Alzheimer's Society Kate Lee and all AS Trustees in relation to its recent terrible ad:

Alzheimer's Society Kate Lee hoping that all the “fuss” will die down and the guilt money will roll in? I feel strongly enough about their one dimensional dehumanisation of people living with dementia that I will do my best not to allow that. If you feel the same please share this

Just complained to the ASA Asa about the terrible Alzheimer's Society ad.

In my view this breaches many aspects of Code 4 'Harm and Offence'

It was very simple - go to asa.org.uk/make-a-complai…

The more of us who do this, the more likely it is that the ad will be pulled.

Canadians,

All of us need to help NOW.

Each person who avoids getting infected or infecting someone else TODAY prevents more than 100 people getting infected in the next 3 weeks.

Preventing 100 infections prevents 1 hospitalization.

Whenever you have a choice, think of this.

how many more steps cld u take if u cldn't take any more? dld.bz/gxKPg #Alzheimer #dementia #care #love #courage #ferocity

what matters most dld.bz/d98eF #Alz #dementia #care quote

example of how arguing escalates conflict with PLWD and how to fix it dld.bz/fWMhX #Alz #dementia #care #tips

undeniable even in death dld.bz/egcQ4 Alz dementia #care #poetry

How do you discuss  #housing  with your  #aging  loved one? dld.bz/fYBhm #Alz #dementia #mindingourelders